Field Sales and Marketing Rep
Submitted on January 31, 2013 at 2:23 PM
Company: WellNow Urgent Care
Brief Company Description: Urgent Care operator in Middle TN. See Job Desc for details.
(000) 000 - 0000
Job Type: Full time
Start Date: March 01, 2013
Education Level: Associate’s degree
The Field Sales and Marketing Coordinator is responsible for increasing brand awareness in the communities our clinics serve, driving new patient visits while maintaining loyalty of established patients and boosting clinic revenue through marketing and sales efforts. The FSMC will work in collaboration with the corporate office to strategize, develop and implement marketing and sales initiatives across a subregion of Middle Tennessee. The FSMC will be responsible for ensuring successful implementation of these strategic efforts in the markets. This position reports to the Manager of Sales and Marketing. Essential duties for this role include: • Motivated and outgoing individual able to self manage and self report • Collaborates with clinic level staff to develop localized strategy to market urgent care and sell occupational medicine • Collaborate with corporate staff to create, communicate and implement consistent brand strategy at the local level • Call on local business and community organizations, including large employers, schools, daycares, YMCAs/gyms, etc in order to establish relationships and build brand loyalty in each community • Call on local referring parties in the community such as physician offices, retail clinics, pharmacies and any JV partners to maintain quality relationship and grow visits • Responsible for developing, updating and maintaining clinic social media content • Ensure proper and consistent distribution of clinic informational collateral to appropriate parties in the community • Cold call potential clients to assess current business practices and potential for relationship development • Effectively manage client portfolio to ensure satisfaction of clients • Attend local health fairs and community events in the market • Become an active member on the local Chamber of Commerce • Conduct random patient satisfaction surveys to ensure satisfaction • Coordinates local media buys where appropriate • Provide analysis of activities against return at clinic level and recommend the best way to allocate resources across the subregion • Meets weekly with regional director of ops and sales and marketing manger • Tracks ROI on investment of every activity related to the market • Meet quarterly sales targets and coordinate quarterly clinic level marketing project • Ability to manage monthly expense, advertising and sales budgets • Performs other duties as assigned Required Skills Minimum Qualifications for this role include: • Bachelors Degree • 1-3 years of relevant experience in sales, marketing or communications Additional Knowledge, Skills and Abilities: • Ability to cold call • Self directed and able to self manage • Organization and planning
See Job Desc
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